Department of Tourism and Hospitality

The Department of Tourism and Hospitality at the University of Swat is dedicated to shaping the future leaders of the global tourism and hospitality industry. Nestled in the heart of the scenic Swat Valley, the department leverages the region’s natural beauty and cultural richness as a living laboratory for learning, research, and innovation.

Our programs emphasize a balance of academic rigor and practical experience, equipping students with the knowledge, skills, and global perspective required to excel in one of the world’s fastest-growing industries. With a strong focus on sustainable tourism, hospitality excellence, culinary innovation, and destination development, the department prepares graduates to thrive in diverse professional pathways ranging from international hotel management and travel operations to event management and tourism entrepreneurship.

Looking ahead, the department aspires to expand its academic portfolio with M.Phil. and Ph.D. programs, while strengthening partnerships with industry stakeholders, government bodies, and international institutions. Our vision is to position the University of Swat as a hub of tourism and hospitality education, research, and practice in Pakistan and the wider region, fostering graduates who contribute to global hospitality standards while showcasing the unique cultural and natural assets of Pakistan.

To be recognized as a leading center of excellence in tourism and hospitality education, research, and innovation, producing globally competitive graduates who promote sustainable tourism, celebrate cultural diversity, and advance the hospitality industry at national and international levels.

The Department of Tourism and Hospitality at the University of Swat is committed to providing world-class education that blends academic rigor with practical experience in tourism and hospitality by fostering innovation, leadership, and entrepreneurship to prepare graduates for dynamic roles in the global industry.

The Department of Tourism and Hospitality at the University of Swat aims to:

1. Deliver world-class education in tourism, hospitality, and related disciplines through a blend of theoretical knowledge, practical training, and industry engagement.
2. Promote sustainable and responsible tourism practices that preserve cultural heritage, support local communities, and protect natural resources.
3. Serve as a regional hub for tourism and hospitality research, generating insights that contribute to policy-making, industry innovation, and destination development.
4. Build strong partnerships with national and international institutions, industry leaders, and government bodies to foster knowledge exchange and career opportunities for graduates.

To achieve its aims, the Department seeks to:

1. Provide high-quality undergraduate and future postgraduate programs aligned with global standards and industry needs.
2. Incorporate experiential learning opportunities such as internships, fieldwork, industry projects, and study tours to ensure real-world exposure.
3. Encourage innovation and entrepreneurship in tourism and hospitality, empowering students to create new ventures and business solutions.
4. Organize workshops, seminars, and professional certifications in collaboration with industry experts to enhance students’ skills and employability.
5. Position the University of Swat as a center of excellence in tourism and hospitality education in Pakistan and the wider region.

The department is offering two degrees programs i.e. 

BS Tourism and Hospitality 
BS Culinary Arts

The department since its inception has been adopting the Higher Education Commission of Pakistan`s curriculum for the degree programs with minor modifications.

For obtaining admission in the BS Tourism and Hospitality, and BS Culinary Arts, the student must have FA/F.Sc. or Equivalent qualification with minimum 45% marks.

The Food and Beverages Laboratory at the Institute of Cultural Heritage, Tourism, and Hospitality Management (ICHTHM), University of Swat, was inaugurated on October 15, 2024, by Vice Chancellor Prof. Dr. Hassan Sher. The event was attended by distinguished guest Prof. Syed Jamal Shah, and faculty members of the University of Swat including Prof. Dr. Anwar Hussain, Dean Faculty of Management and Social Sciences, University of Swat, Dr. Zarawar Khan, In-Charge ICHTHM, Dr. Aatif Iqbal, Lecturer in Tourism and Hospitality at the ICHTHM, Prof. Dr. Hazrat Bilal, Chairman Center for Management & Commerce, Dr. Lutfullah, Chairman Department of Law & Sharia, and students of Archaeology and Tourism & Hospitality, University of Swat.

Dr. Aatif Iqbal emphasized the labs significance for the Tourism and Hospitality students, noting its role in providing practical training and preparing them for careers in
national and international hospitality industries. The students also showcased their skills by hosting and serving the participants.

Email: dth@uswat.edu.pk
Phone: 0092-946-920885