“Imparting education and skills to masses based on relevance and quality at the most convenient and affordable conditions for building the best community and industry with enlightened leadership studded with prime values and customs”.
University of Swat aims at utilizing its potential to set up best traditions in imparting education and skills with a focus on what is relevant to the area and to set up proper standards for achieving this objective. By the grace of Allah, it is determined to provide quality leadership to the area by strengthening the community, industry, social structure, and institutions. It focuses on bringing about that social change which ensures an atmosphere of understanding, tolerance, and mutual co-existence based on the development of freedom of expression and critical and constructive thinking. The objective of social and industrial evolution is ensured by following the principles of access, quality, relevance, objectivity, and upholding merit.