Institute of Cultural Heritage, Tourism and Hospitality Management


The Institute of Cultural Heritage, Tourism and Hospitality Managemen thas been established with a view to save the tangible and intangible cultural heritage of Swat region, to establish an archaeological and ethnic profile of the region, to explore the genesis of the cultural activities, to trace the complex and rich historical past of the ancient period of the country, to promote eco- and cultural tourism of Pakistan in general and the Malakand division and the Northern Areas in particular, and to impart quality education at graduate, undergraduate and postgraduate levels at par with the international standards.It was prime need of the time to work on all aspects of the subject to create awareness among the general masses to play a vital role in the saving of their cultural heritage. It was also a need of time to prepare professionals trained in fields like Archaeology, Cultural Heritage Management, Tourism Management, Hotel Management and Conservation of Tangible and Intangible culture of our resource rich country according to the globally practiced trends and standards. This could be possible only with the establishment of a department with faculty members having sound knowledge and experience in their respective areas of specialization. The worthy voice Chancellor Prof. Dr. Muhammad Jahanzeb Khan took the bold step to establish the Institute of Cultural Heritage, Tourism and Hospitality Management in University of Swat where professionals will be produced having sound knowledge and equipped with skills to protect and promote our rich heritage for the benefit of future generations and our country.


Our aim is to prepare students for global leadership in Cultural Heritage, Tourism and Hospitality Management through innovative learning, rigorous training, diverse field activities, updated and advance curriculum. To train students as per international standards opportunities to work with foreign experts in field will be created. In order to increase the capacity of revenue generation from this important sector of Pakistan in general and Swat valley in specific skilled professionals with sound knowledge about the region will be produced.

Future Vision

In future we are planning to start short courses for unskilled and jobless youth of Swat valley in Tourism and Hotel services.
Establishment of an Ethnological and Archaeological Museum in the University.
Establishment of Archaeological Conservation and Research Laboratory.